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4 Reasons Why NOT to Hire an Agent to Sell Vacant Land

Think that you should hire a real estate agent to help you sell vacant land? Here are four reasons why not to list with an agent and sell your vacant land on your own.

1. Real Estate Agents are Really Expensive

Real estate agents make their living on commission.

The typical agent will charge a 3% commission for selling a home.

But, when it comes to selling vacant land, the typical commission is a whopping 10%!

This commission drives up the price of your property – and a higher price means your land takes longer to sell.

Plus, the agent’s 10% commission means less money in your pocket when you do eventually find a buyer.

2. Agents Would Rather Sell Homes than Vacant Land

Real estate agents are hired and trained to sell homes.

Buying and selling a house can be a complex transaction.

There’s financing involved, home inspections, insurance and other factors where a real estate agent can be a valuable source of knowledge and expertise.

However, many agents aren’t experts in selling vacant land.

3. Selling Vacant Land on Your Own is Easy

The internet has made marketing and selling your vacant land a fairly easy process. You can connect with potential land buyers with just a few clicks.

The paperwork required to sell vacant land for cash is minimal and easy-to-understand….unlike the mountain of paperwork required to sell a house.

Click the image below and learn our tips on how to sell land online and stay protected…

How to Sell Vacant Land Yourself and Not Get Scammed

4. Agents will Lock You in to a Contract

Many times real estate agents lock-in their clients to 6 or even 12-month contracts.

This means if you do end up finding a buyer on your own you still have to pay that agent their 10% commission.

For certain types of vacant land properties specialized real estate agents who focus on marketing and selling vacant land may make sense.

These types of properties include…

  • Hunting land
  • Working farms
  • Land zoned for commercial uses
  • Land already approved for urban development
  • Large ranches

But, the majority of property owners who want to sell vacant land own more ‘typical’ types of vacant land.

Consider skipping the real estate agent (and their hefty commissions) if you want to sell vacant land that…

  • Is easy to access with paved roads
  • Is a residential vacant lot in a subdivision
Skip the real estate agent when selling a residential lot.
A ‘typical’ residential lot with road access.

When you need to sell vacant land fast

Sometimes life happens.

Unexpected financial obligations can come from anywhere.

If you are in a situation where you need a quick cash boost offer to sell your vacant land at a discounted price in exchange for an all-cash purchase.

Buyers who can buy your vacant land for cash can close quickly….sometimes in as little as 10-14 days.

Buyers who need a loan from the bank typically take 60-90 days to close.

Selling vacant land for under $25,000

A casual poll of active real estate professionals who specialize in selling vacant land showed that a purchase price of $25,000 was the upper limit for cash buyers.

That is – the chances of finding an all-cash buyer decrease if the property’s price is higher than $25,000.

Real estate agents who sell vacant land can be very helpful for higher priced vacant land properties where buyers are more likely to need to get bank financing in order to purchase.

Real estate agents can help property sellers navigate the bank requirements to complete the loan.

It may make the most sense to sell your vacant land without a real estate agent if you are looking to sell your vacant land at under $25,000.

Selling vacant land without a survey or other due diligence

Have you hired a land surveying company to complete a survey of the vacant land you want to sell?

Have you completed a soil percolation test?

Do you know what your vacant land property is zoned for?

If adding these extra tasks to your ‘to-do’ list sounds like a big headache then consider selling your vacant land to a ‘we buy land‘ company.

There are companies that buy land completely online and strive to make the transaction as hassle-free as possible.

Ready to sell vacant land the quick and easy way?

Tell us about the vacant land you want to sell. Complete our form and we’ll send your property’s information to 12 professional land buyers….for free!

Why Selling Vacant Land Without an Agent Can Be the Best Choice

If you’re considering selling your vacant land, it’s crucial to understand the alternatives to using a real estate agent. While agents can be helpful for residential sales, selling land often requires a different approach. Below are additional reasons and strategies for skipping the agent and selling your land directly.


Leverage Modern Tools and Platforms

Selling land has never been easier, thanks to the rise of specialized platforms and online tools. These resources allow you to market your property directly to buyers without relying on an agent.

  • Online Marketplaces: Websites like Zillow, LandWatch, and Facebook Marketplace let you connect with potential buyers quickly.
  • Specialized “We Buy Land” Companies: These companies specialize in purchasing land directly from owners, offering a streamlined process and fair cash offers.
  • Social Media Outreach: Promote your property on social media platforms to reach a wide audience of potential buyers without paying commission fees.

Save Time and Avoid Red Tape

Hiring an agent often means delays due to paperwork, meetings, and negotiations. Selling land independently allows you to:

  • Skip Lengthy Contracts: Many agents require a 6–12 month contract, even if they fail to sell your property.
  • Maintain Flexibility: Without an agent, you can adjust your price or marketing strategy at any time without penalty.
  • Control the Process: You decide how to market your land, what offers to consider, and when to close.

Focus on Attracting Cash Buyers

Many vacant land buyers are cash investors looking for quick and easy transactions. Selling directly to these buyers has unique advantages:

  • Faster Closings: Cash transactions often close in 10–14 days, compared to months with traditional sales.
  • Minimal Requirements: Cash buyers typically don’t require surveys, inspections, or zoning research, simplifying the process.
  • No Repairs Needed: Sell your land “as-is” without spending money on improvements.

Understand the Market for Your Land

One of the most significant benefits of selling your land yourself is the ability to focus on its unique attributes. Buyers are often looking for specific features like:

  • Zoning for Development: Highlight whether your property is zoned for residential, commercial, or agricultural use.
  • Proximity to Utilities: Buyers are more likely to purchase land with access to water, electricity, and roads.
  • Recreational Potential: Hunting land, waterfront lots, or properties near parks often attract niche buyers.

Avoid Common Pitfalls of Agent Sales

Working with an agent can lead to unnecessary complications:

  • Overpricing: Agents may set unrealistic prices to inflate commissions, leaving your property unsold for months.
  • Limited Expertise: Most agents specialize in residential sales and may lack the knowledge to market vacant land effectively.
  • Conflicting Interests: Agents often prioritize higher-commission properties like homes, putting your land sale on the back burner.

We Buy Land Companies: A Smart Alternative

For those looking to sell quickly, “we buy land” companies offer unparalleled convenience and speed.

  • No Marketing Needed: Submit your property details, and the company provides an offer without additional effort on your part.
  • Multiple Offers: Platforms like SellTheLandNow.com connect you with 12 professional buyers, giving you competitive options.
  • Peace of Mind: These companies handle the paperwork, ensuring a hassle-free experience from start to finish.

Tips for a Successful Sale Without an Agent

  1. Do Your Research: Use tools like the Property Appraiser’s website and Zillow to determine a fair market value for your land.
  2. Highlight Key Features: Create a compelling listing that showcases your property’s best attributes, like accessibility, zoning, and natural features.
  3. Be Flexible on Pricing: Competitive pricing attracts buyers faster, especially in slower markets.
  4. Consider Professional Guidance: While you may skip the agent, working with a title company or attorney can help ensure a smooth transaction.

The Bottom Line

Selling vacant land without an agent is not only possible but often more profitable and efficient. By leveraging online tools, targeting cash buyers, and considering “we buy land” companies, you can save money, avoid lengthy contracts, and close quickly.

Ready to sell your land fast? SellTheLandNow.com connects you with trusted buyers, ensuring a quick and hassle-free transaction. Fill out our form today to receive offers from 12 professional land buyers, and take the first step toward a simple, stress-free sale.

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