While the federal government still owns more land than any other single entity in America, there are a growing number of individuals and families who are becoming serious heavy hitters in the land investment game.
If you’re looking to sell your vacant land, you’re going to want to find an investor with cash to spare.
The question is, where do you turn to sell land to an investor?
What can you do to make your land more appealing?
Selling land to an investor is largely different from selling a developed property, like a single-family home, on the traditional real estate market.
The buyer is looking for completely different things and you’re marketing options aren’t as clear cut.
Read on for our complete guide to selling land to an investor and learn how you can turn your land over for a fair price at a fast pace.
Why Sell Land to an Investor?
If you’re getting ready to put your vacant land on the market, it’s important that you know who your ideal buyer is.
Marketing to individual buyers looking to develop a single-family home or a small farm isn’t the same as marketing to an investor–and it isn’t as lucrative.
The biggest difference, here, is intention.
An individual hoping to purchase land for personal use isn’t expecting to turn a huge profit on it.
An investor most certainly is, especially now that economic experts are reporting that vacant land is one of the most overlooked and profitable investments you can make.
Why does that intention matter to you as a seller?
The individual looking for land for personal use isn’t looking to spend a whole lot on the land, itself.
They still have the expenses of developing a home or a farm to worry about.
However, an investor is going to have more money to play around with that they’re willing to invest upfront.
Whether they intend to flip the land for a profit down the line or develop something lucrative on the land, like a shopping center or planned community, they’re expecting a high ROI.
How Do You Market Land to Investors?
Now that you’ve concluded that your target buyer is, in fact, an investor, you need to know how to make your land appeal to an investor.
How do you make that happen?
Read on for the three most important tips you need to know.
Assess Your Land Value
Don’t let someone else decide what your land is worth.
Make sure that you know before you list.
Assessing land value can be done in a number of ways and it’s important to remember that assessing vacant land value is not like assessing the value of a developed property.
You’re going to need to know:
- Acreage
- How the property is zoned and how it can be used
- Desirable factors like direct water access, fertile soil, and attractive views
- Availability of vacant land in your area
- Going price for available vacant land in your area
The better you can assess these factors, the more accurately you can make comparisons between your land and any other vacant properties that have sold in your area.
When making comparisons, you’ll want to look for properties within a 5-20 mile radius that bear similarities to yours.
See how much those lots sold for and determine whether or not you could get away with asking for even more.
Help Investors Envision Success
All of that information you’re using to assess your land value can and should be used to paint a picture for your investors.
Don’t expect them to look at your property and draw their own conclusions.
Make those conclusions for them.
Suggest some of the ways that your land can be developed.
In your listing, make note of the local economy and what residents are looking for.
For example, if there’s a growing need for housing or a large population with disposable income looking for new places to shop, make it known.
Get Your Listing Into the Right Hands
The final step to sell your land to an investor is to make sure the right investor sees your listing.
In fact, you’re going to want several investors to see and fight for your listing.
The larger the demand, the more likely it is that you can drive that asking price up instead of down.
How do you get your listing into the right hands?
We’ll discuss your options below.
What Tools Are at Your Disposal to Sell Land to an Investor Fast?
It is possible to work with a real estate agent to sell your land to an investor.
However, it’s not always easy to find a real estate agent who has experience selling vacant land and experience working with investors rather than individual buyers.
Plus, working with an agent does come with additional costs you may not want to accrue.
That’s why we’ve come up with our online platform that connects land sellers with 12 land buyers who are ready to make an offer.
We pay your closing costs, your back taxes, and your liens.
All you need to do is provide us with the information and we’ll find multiple interested investors in a matter of weeks–or even days.
It’s not always easy to find a real estate agent who has experience selling vacant land.
Ready to Sell Your Land to an Investor? Tell Us about the Land You Want to Sell…
If you’re ready to turn a fast profit on your vacant land, your best bet is to sell land to an investor.
Investors are ready to pay more upfront than the average buyer looking to develop land for personal use. All you need to do is show off your land’s best qualities and make sure that your listing is seen by the right people.
We offer the largest network of land buyers on the web to make selling land to an investor much easier. To begin, fill out our online form and we’ll take care of the rest.
Additional Insights for Selling Land to Investors
Understand the Investor’s Perspective
Investors look for opportunities that promise high returns on investment (ROI). By understanding their priorities—such as location, potential for development, or resale value—you can tailor your sales pitch. Emphasize aspects of your land that align with these goals, such as zoning flexibility, future development potential, or unique attributes like proximity to urban centers or natural resources.
Showcase Your Land’s Development Potential
Highlight specific development possibilities in your listing to capture investor interest. Provide details about infrastructure availability, like access to utilities (water, electricity, gas), road connectivity, or proximity to essential services. If your land is suitable for specific industries, such as agriculture, commercial ventures, or residential projects, mention these explicitly to attract niche investors.
Use Visual Tools to Enhance Your Listing
Investors often assess a property’s potential remotely, so offering compelling visuals is crucial. Include high-quality aerial drone footage, detailed maps, and staged photographs of your land. Consider using virtual reality (VR) or augmented reality (AR) tools to create interactive experiences, allowing investors to explore the property digitally.
Highlight Economic and Demographic Trends
Back your sales pitch with data that supports the investment potential of your land. Share information on local economic growth, population trends, housing demand, or new infrastructure projects in the area. Investors are more likely to be interested if they see that the location has long-term growth prospects.
Offer Competitive Pricing with Clear ROI
While investors are willing to pay more upfront, they expect a fair price. Justify your asking price by providing clear documentation of comparable sales and emphasizing any unique features your land offers. Position your property as a smart investment that aligns with their financial goals.
Build Relationships with Investor Networks
Expand your reach by connecting with local and national investor networks. Attend real estate investment groups, expos, or online forums to introduce your land to potential buyers. Networking allows you to gain insights into investor expectations and directly pitch your property.
Leverage Investor-Specific Platforms
In addition to general real estate sites, list your property on platforms specifically designed for investors, such as LoopNet, LandWatch, and Lands of America. These platforms cater to buyers actively seeking investment opportunities, increasing your chances of finding a match.
Provide a Clear and Transparent Sales Process
Investors value a streamlined transaction process. Be prepared with all necessary documents, such as the deed, survey reports, and zoning permits. Consider offering flexible closing terms, like covering a portion of closing costs, to further incentivize investors.
Use Professional Marketing Materials
Hiring a professional marketer or real estate consultant can help present your land in the best light. From creating polished brochures to crafting persuasive online ads, professional marketing materials lend credibility to your listing and attract serious investors.
Consider Bulk or Portfolio Sales
If you own multiple parcels of land, consider offering them as a package deal. Investors often seek opportunities to diversify their portfolios, and a bulk sale can make your offering more attractive.
Summary
When selling land to an investor, the key is to present your property as a lucrative and low-risk opportunity. By understanding the investor mindset, showcasing your land’s potential, and utilizing targeted marketing strategies, you can maximize your chances of a successful and profitable sale.