If you’re thinking, “I need to sell my land,” you couldn’t have picked a better time. In the past seven months, we’ve seen a 50% increase in rural land sales.
Why? In a time of extreme and unprecedented change, more Americans are determined to carve out more space for themselves, take up farming, and experience life off the grid.
That being said, high demand doesn’t always turn into a quick, smooth sale. Selling vacant land is far different from selling a developed property, and it takes both skill and know-how.
Read on to find out how can sell your land the hard way and how you can sell your land the fast way.
How to Sell My Land the Hard Way
When you’re selling a home, you’re dealing with people and families who are looking for the perfect, move-in-ready home. Marketing is more clear cut and you don’t have to leave much up to the imagination when you hold a showing or open house.
Selling land is very different. We’re talking about different buyers, different marketing, and different pricing. Read on to learn more about what you’ll need to do to sell your land the hard way.
Understand Your Buyer
So there may be plenty of Americans looking to get off the grid nowadays, but you’re unlikely to run into this particular kind of buyer. The reality is that land tends to go to developers who are looking to establish more real estate assets of their own.
Dealing with a commercial or residential developer can be a little bit different than dealing with a homeowner.
Appealing to sentimental value won’t necessarily work because developers aren’t interested in living on the property, themselves. For them, it’s strictly business.
Make the Land Look Marketing-Ready
You’d stage a house but can you stage vacant land? In a way, yes.
Make sure that you go around your land and clear out any trash or junk. If there are any specific focal points on the property, consider pulling up weeds and cutting back overgrowth. Some land sellers even plant wildflowers to make the land look more enticing, although this is more of a time investment than you may be able to afford.
Take pictures at the optimal time. For most landowners, this is likely the golden hour, an unspecified time of day around sunset or sunrise that gives everything a golden glow. The golden hour is a favorite for serious photographers because it provides unique natural lighting.
Pricing vacant lots of land isn’t always easy. Ideally, you want to compare your lot to similar lots around you that have sold in the recent past. The problem is that there are far fewer vacant lots for sale and the ones that have sold may be vastly different from your own.
The other aspect of pricing vacant land that makes it difficult is not knowing who you’re pricing it for. A buyer looking to develop a high-end planned community, for example, is probably willing to pay a hefty price for the right lot of land. A buyer looking to develop a single-family home and a self-sustaining homestead, on the other hand, isn’t going to drop nearly as much dough.
There are a few ways that you can approach this particular issue.
The first is to open up a bidding war. This can generate competitive offers but you’re also running the risk of losing the sale or drawing it out.
The second and third option is to either price high and hope for the right buyer to come along or price low to sell quickly. Remember that whatever your asking price is, buyers will negotiate down, not up. If you price your land too low, you may sell yourself short.
Should I Work with an Agent?
Home sellers work with real estate agents all the time. Should you hire an agent to help you sell your vacant land?
Working with an agent is always an option, but don’t pick any random agent who sells homes. Shop around and find one or two that you know have explicitly sold vacant land before. Don’t be afraid to ask questions and find out what an agent brings to the table before agreeing to work with them.
Remember that agents need to get paid. They may take some of the pressure off of you, but they’ll also take a portion of your proceeds.
How to Sell My Land the Fast Way
This sounds like a lot, right? Some lucky sellers may find that selling their land is an open and shut process. When you find the perfect buyer, you’re in the clear.
If you want to make sure that you find the perfect buyer right away, let us help you. All we need to know is some key information about the property, like location and acreage.
From there, we connect you to 60+ nearby land buyers so that you get multiple offers right away. We also pay your closing costs, back taxes, and liens–and don’t charge you realtor fees.
We’ll do the research, set the price, and put your land in front of the right buyers. You avoid the hassle of marketing, negotiating, and handling closing costs. Our way isn’t just the fast way–it’s the relaxed way.
Start Selling Land Today
After reading this, you may have gone from, “I want to sell my land,” to, “I hope it’s not difficult to sell my land.” If you work with our team at Sell the Land Now, you’ll be amazed at how quickly you get real cash offers. We can have your land off your hands in a matter of weeks.
To get started, fill out our online form and tell us what you can about your property. We’ll be in touch right away!